Golf Tournament on Television

When our company was selling top-of-the-line business com-
puters, our advertising team proposed sponsorship of a major
golf tournament on television. Surprised when approval came
through quickly, I asked the head of the ad team how he had
persuaded our usually reluctant chairman of the board.

"It sold itself," the ad-man told me. "When the chairman
first heard the idea, he asked, 'Why on earth would you want
to sponsor a golf tournament? The only ones who watch them
are people like me.'"

"Then he paused and said, 'Oh.'"